WorkHacker

Search strategy Workflow automation


Search. AI answers.
Everywhere discovery is moving.

One monthly program, led by search. We find what your buyers ask, then build and run what answers it: pages, articles, podcasts and the systems behind them.

Company programs start at $2,750/month, plus setup fee.

Search / Engineering / Brand
01Managed automation

A continuing program.
A scope you can compare.

Choose the program for your business

Our recommendation for most businesses

Company program

Managed publishing, search and systems for one company brand.

Starting at $2,750 / month

Plus a setup fee, set by your scope.

Discuss the company program

One team for strategy, production and upkeep.

  • A search plan for your brand, reviewed with you every month
  • Articles, page improvements and, where it fits, a podcast
  • Publishing systems kept running, with a named person on every release
  • A monthly report on what shipped and what changed

Extra work is scoped separately.

Recommended for personal publishing

Executive and founder program

Personal thought leadership for one named person, show and profile.

Starting at $1,500 / month

Plus a setup fee, set by your scope.

Discuss the executive and founder program

One team for strategy, production and upkeep.

  • An editorial plan built around your expertise
  • Posts, articles or a show in your own voice, approved by you
  • Short sessions to gather your ideas instead of weekly writing
  • If your employer pays, we agree up front who owns the work.

Personal publishing. Company-wide search requires its own scope.

Recommended for multi-team programs

Enterprise program

Senior search leadership, content and podcast programs across teams, brands or markets.

Contact us

Every enterprise engagement is scoped and priced with you.

Discuss the enterprise program

One team for strategy, production and upkeep.

  • Search leadership across brands, sites or markets
  • Technical search optimization, website moves and visibility in AI search
  • Content and podcast programs across teams
  • Approvals, rules for managing the work and reports for leadership

Extra work is scoped separately.

02Business Podcasting

Your expertise.
A podcast we produce.

Your voice, without recording every week. We research, script and produce your show, with a written companion for every episode.

Consented synthetic narration. People review the research, script and final audio before release.

If you are wondering what your own show would be about, start from the ideas we have sketched by industry. Browse podcast ideas for your industry

Business Podcasting: Why do you have a podcast?
Captioned excerpt. Narrated by a synthetic version of Lam Hoang's own voice.
Listen to Business Podcasting

One context.
Every format.

Search data sets the direction. One team carries your expertise into every format.

How we work

Experience behind the work

Brands Rob has worked with through his agency career. These are not WorkHacker client engagements.

Rob Garner: prior agency work

03The people behind the work
Rob Garner
Rob GarnerSearch and strategy
Portrait of Lam Hoang
Lam HoangSystems and engineering

We automate the work.
People keep the judgment.

Work directly with the founders. Rob leads search strategy and editorial direction. He has worked in search since 1995 and wrote Search and Social (Wiley, 2012).

Lam builds the systems behind the work, from research to publishing. His background is software for banks and startups.

Meet the people behind the work
04Your first step

Start with clarity.
Then choose your commitment.

Get an outside view

Free Search Check

A human-prepared page of search and AI visibility opportunities for one public website or business unit. No account access needed.

Free

Target five business days after inputs and confirmed slot.

Get my free search check

For complex organizations

Enterprise discovery

Stakeholder workshops, a phased roadmap and a leadership readout for a larger program.

Contact us for pricing and details

Timing agreed with you after procurement, payment and inputs. An agreed enterprise PO/net-30 order can replace upfront payment.

Discuss enterprise discovery

The same credit applies to Enterprise discovery.

Already know what you need? A paid diagnostic is optional.

05Other ways to work together

One project?
Start here.

Choose a focused piece of work. The service page gives you its scope, price and the person responsible.

Built around your business.

Who we serve
Illustrative desk with books, a closed folder and a blank flowchart

Legal

Explain your practice areas and who you represent before a prospective client makes contact.

Illustrative timber and masonry construction detail beside rolled building plans

Construction

Show the work you can deliver and the decisions a client needs to make before a project begins.

BlogFrom our own desks

The thinking
behind the work.

Explore the blog
QuestionsBefore you decide

A few things
worth asking.

How long is the commitment?

We confirm your minimum term, billing schedule and notice period in the proposal before you commit.

Compare commitments
We already have an agency. Can you work alongside them?

Yes. We can take on a defined search, publishing or automation brief alongside your current team. We agree who owns each task, which access is needed and who approves the work before starting.

Find the work you need
Who owns the work?

Your proposal names the assets, editable files, workflows and licences you receive. We agree ownership before work begins; voice consent remains personal.

Read ownership terms
Where do AI and people fit?

Automation handles repeatable production work. People set the direction, review research and scripts, and check the output. Your named reviewer approves business facts and publication. Synthetic voices require consent and disclosure; silence is not approval.

See how review works
What if we need to pause?

Talk to us first. Your minimum term still applies, and we agree any change to delivery or billing in writing, including which systems keep running and who looks after them.

Read the working terms
What does the first month look like?

We agree goals, access, approvals and the first delivery before starting. Your proposal records what setup establishes, what the first month includes and when billing begins.

See how the work builds
06Working together

Make your business
easier to find.

Start with a one-page view of your search opportunities.
No account access. No paid plan required.